Our Group Exploring the Community----Yang Wang, Wendy and Ying

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Our group went to Burger King in the Westwood for our project last week.

And in this blog we are going to give out a brief introduction of the Burger King.

Additionally, as the member of our group came from different countries, 

We made out a simple comparation among the Burger King in the United States, Japan and China.

Our introduction of Burger King

 The Burger King Co. was founded in 1954 and has become the second largest fast food hamburger chain in the world now. It operates 12,300 shops and serves over 11 million guests daily in 76 countries. Also, the menu of it has evolved from a basic offering of burgers, French fries and side items in 1954 in the United States to a larger, more diverse set of product offerings.

 As BK expanded both inside and outside the US, it introduced localized versions of its products that are suitable for religious tastes and cultural or religious beliefs. For example, it adopts the ingredient of teriyaki in Japan, beer in Germany, Italy and Spain and so on. If you compare China with Japan, you can find some differences between them. In addition, in the countries occupied by Hindu, people have aversion to beef. Therefore, BK tried to use non-beef products such as TenderCrisp and TenderGrill sandwiches.

Our comparation of  Burger King in 3 different countries

The Burger King began to expand its locations outside of the United States in 1963. And at the beginning of 1982, BK started operating stores in several East Asian countries and it especially focused on three countries: Japan, China and India.

There are multi-tiered value menu and all items are cheaper compering with other countries. That’s because it competed with its competitor Wendy’s and that made BK add various items with cheap price like 99 cents and 1.99 dollars hamburger.

 In 1993, the BK entered Japanese market at the first place. But due to high competition with McDonald and unfavorable management of BK, all of the Japanese locations were closed in 2001. Then, it reentered the Japanese market in 2007.

 The price of the products is 400 yen (about 4 dollars in the U.S.A) on the average and the set value is about 700yen (about 7 dollars) but the size is much smaller than in the U.S.A. Also, there are less various items as you can see the menu. Also, BK manages 39 shops in Japan and they concentrate on the big cities like Tokyo, Osaka and Kyoto.

China

Burger King opened their first restaurant in China in 2005. In addition to American standards like the Whopper, BK is adding menu items with local flavor such as a hamburger seasoned with the spicy mala sauce of southwestern China.

However, when compared with McDonald’s and KFC, these western country fast food in China, BK is more expensive. Hence it is not so popular in China. There are 42 BK restaurants in total in China at present and mainly concentrated in some large cities like Shanghai, Beijing, and Shenzhen etc.

Our assignment experience

Address:
900 Westwood Blvd.
Los Angeles, CA 90024-2905

(310) 208-6781 

Outside of  the Burger King Restaurant in Westwood

Inside the Burger King Restaurant in Westwood


The other day, we group picked the restaurant Burger King as our community exploring site. Always there are lots of customers there, including young and old, man and woman, even kids. So we are quite interested in how the restaurant run so well as to attract so many people. We asked several questions. The persons beside us were so warm-hearted,especially the two ladies we met,they were the patients lived in the nearby medical center, they proved their own answers.They told us their favourites here,and even wrote the names of the food (showed in the pic below) introduced the flavor of this restaurant. More, they recommended another popular cookie and ice cream shop to us, where there always were long queue.

It was pleasant experience and we enjoyed it very much.
The only problem was the that we could quite catch up a certain person when he/she was saying some numbers quickly.